Who is the man in the cancer research advert? The advert stars the acclaimed actor Simon Callow in his first commercial for the charity’s everyman male cancer awareness campaign. It takes a tongue-in-cheek approach in order to draw audience attention to a disease that claims the lives of nearly ten thousand men each year.
What is the song on the cancer research advert? The music featured in the ads is an instrumental cover of Radiohead’s track Reckoner, arranged by composer Gael Rakotondrabe. The outdoor and digital creative was shot by photographer Lauren Maccabee.
How does Cancer Research UK promote? Influencing key decision makers across the UK and EU is a vital way Cancer Research UK is fighting cancer. With the support of you and our Ambassadors, we campaign to improve prevention, early diagnosis and access to treatments to help bring forward the day all cancers are cured.
Is Cancer Research UK reputable? Cancer Research UK is seen as the country’s most innovative and trustworthy charity, according to a survey by the consultancy Incite. The company, which is part of the St Ives Group, a marketing and publishing company, carried out online interviews with 499 people about what drives their support of charities.