What is the song on the Cancer Research advert? The music featured in the ads is an instrumental cover of Radiohead’s track Reckoner, arranged by composer Gael Rakotondrabe. The outdoor and digital creative was shot by photographer Lauren Maccabee.
What is the music used in the Macmillan advert? Their grit, skill, ingenuity, humour and tenderness shine through in the work. The launch film was directed by Jonathan Alric, best known for his ‘The Blaze’ music videos and was produced during the second lockdown. Music is Spring 1 by acclaimed artist Max Richter.
How does Cancer Research UK advertise? The ads feature a combination of archive footage, UGC content and on-location filming including in hospitals, fundraising events, Cancer Research UK shops and laboratories. A montage shows the impact one small action can have, inviting people to play their part.
Are the Cancer Research adverts real? They are completely unscripted, and the words used in the adverts are their own. We hope to show through this that leaving a gift in your will to Cancer Research UK is a powerful legacy that we can all leave, that will benefit every generation to come.”