What is the song on the Cancer Research advert? The music featured in the ads is an instrumental cover of Radiohead’s track Reckoner, arranged by composer Gael Rakotondrabe. The outdoor and digital creative was shot by photographer Lauren Maccabee.
Are the Cancer Research adverts real? They are completely unscripted, and the words used in the adverts are their own. We hope to show through this that leaving a gift in your will to Cancer Research UK is a powerful legacy that we can all leave, that will benefit every generation to come.”
What is the song on the Macmillan advert? Featuring the words ‘Walk on, with hope in your heart’, Macmillan’s new TV advert shows people speaking lyrics from the song ‘You’ll Never Walk Alone‘ by American musical writers Rodgers and Hammerstein.
How does Cancer Research UK advertise? The ads feature a combination of archive footage, UGC content and on-location filming including in hospitals, fundraising events, Cancer Research UK shops and laboratories. A montage shows the impact one small action can have, inviting people to play their part.