How does Cancer Research UK advertise? The ads feature a combination of archive footage, UGC content and on-location filming including in hospitals, fundraising events, Cancer Research UK shops and laboratories. A montage shows the impact one small action can have, inviting people to play their part.
Who is the target audience for Cancer Research UK? Previously [our marketing] has been targeted more at 35 to 50-year-old ABC1s but actually all adults are affected by cancer and any age group can support us. “We wanted to bring our comms much closer to the reality of how research works and the progress we are making.”
What is the aim of cancer research? It’s built around 4 objectives – to discover, detect, prevent, and treat – so that progress in understanding the fundamental biology of cancer leads to new prevention measures, tests and treatments.
Does cancer research use social media? Charities are using social media for a number of reasons. Cecilia Dominici, head of social media, news and content for Cancer Research UK says that the charity uses social media to inspire their audiences to take action in real life by fundraising, or writing to their MPs.